NURUL COOKIES

I started at the age of 19 years. Business that I operate is cookies and cake. I'm interested in this field by pursuing short courses organised by the institutions of government institutions such as community colleges. From that incidence of interest to find pocket money to cover education at diploma level at the time, because they want to reduce the burden of the family. At first I was selling cakes on the market in the month of fasting. At that point I was on sabbatical semester, I took the opportunity during the holidays to do business activities. Encouraging and rewarding sales Alhamdulillah, I decided to promote my selling in social media such as facebook, so the broader market. The following year my sales increased. 

I then created a sticker name "nurul cookies" to introduce my products to my customers. Why I decided to make a sticker? because I want my customers to know the identity of the product and make it easier for customers to not confuse my products and other products in the market.
facebook nurulizzah 

Attachment pictures during my involvement in business

 

THEORY AND CHARACTERISTICS OF ENTREPRENEURSHIP AND BUSINESS DEVELOPMENT

Peter F. Drucker
The word 'entrepreneur' comes from the French word "entrepredre" which means "to undertake". In the Malay language it can be defined as "to take over".

Entrepreneurship 

According Histrich and Peter (1988), entrepreneurship is a dynamic process of wealth creation. Wealth is created by individuals who bear a substantial risk in the 'equity', time and commitment to their careers or provide value to a product or service. It is the process of creating something new by taking into account the time and effort with regard to financial risks, psychological and social. And receive the benefits in terms of financial, personal satisfaction and freedom.

There are four fundamental aspects in entrepreneurship: 1) Entrepreneurship involved in creating a new process. The creation must have value to                  entrepreneurs and the market in which the process is developed. 2) Entrepreneurship requires loyalty (allegiance) to the time and effort it takes.3) Entrepreneurship is an individual who is willing to accept the risks in each business sector, especially the financial aspects, psychological and social. 4) Entrepreneurship received many rewards when becoming an entrepreneur. The main reward is freedom (independence), followed by personal satisfaction and thus profits. In some entrepreneurs, money showing symbol of success.Kuratko and Hodgetts (2004) defines entrepreneurship as a process of innovation and creation through the four dimensions of the individual, the organization, the environment (environment) and innovation, in collaboration with networks in government, education and institutional (institution).

Entrepreneurship Theory Approach Based Economy
In the economic field of entrepreneurship emphasizes the benefits and wealth. Both of these aspects will encourage a person to engage in entrepreneurial activities. Entrepreneurs will seek to identify and pursue business opportunities that can generate profits for the organization.
Entrepreneurs are part of the production inputs other than raw materials, land and capital.
The cost for an entrepreneur is profit. The advantage is the price paid for the risk taken by an entrepreneur. 

Economic experts who contributed in the Study of Entrepreneurship
Joseph A. Schumpeter (1990) - entrepreneur is an innovator and leading to changes in economic development. Entrepreneur is someone who takes risks.

Alfred Marshall (1946) - defines entrepreneurship as an area that needs to go through the process of evolution. Business evolution involves in  a business up to the liquidation of the business.

Cantillon - entrepreneur is an important economic actors.

Characteristics of Entrepreneurship and Business Development

Too much business that we can operate in Malaysia ni, and much information can be obtained by the government or on their own initiative to start a business. Nevertheless, most of the indigenous peoples in Malaysia is not taking the opportunities that exist in the current market, and most of the indigenous people also operate a business that is based foods. Malaysia is now already in control of almost 99.9% of the non-indigenous. So, the nature of how we need to be competitive with non-indigenous groups this.

7 features that must exist in every entrepreneur to succeed:
  
1) Initiative.

• Attitude of doing business or had to do something before, compelled by circumstances or ordered to do so.
• Actively seeks to develop businesses in the fields, new products or services. 

 2) Seeing and Seizing Opportunities.
 
Always look up and see the opportunities that exist in the environment and creative and able to seize these opportunities.
Seize opportunities remarkable in expanding markets, using new technology, get a place of business, get financial assistance, equipment or aids that can help improve business performance.

3) Comitmet.
 
Focus on doing business and personal sacrifice in achieving or completing the work. Next, accept full responsibility in completing the work for the customer.
Willing to help employees or take over their duties to complete the work and also expressed concern for customer satisfaction.

4) The firmness.
 
Entrepreneurs are able to explicitly articulate a problem to others directly and able to take action in the face of opposition from other parties.

 5) Perseverance.
 
Tryig to find a way to overcome the obstacles that hinder the achievement of goals and trying to do something to overcome obstacles when facing a big problem with no quick surrender.

6) Emphasize high quality of work.
 
Indicated a desire to produce or sell goods or provide services of high quality. Always make a comparison for the quality of their own work with other people or companies that are on par or better rating.

7) Skills.
 
Always looking for ways to do something with lower costs and faster. And use business information or the latest business management methods to improve the efficiency of the company and myself, and also concerned the estimated cost or profit results of a renewal, change and action.

But instead of just 7 only features, there are many other features that should be there. Anything, the best characteristics are looking for with our own characteristics with previous work as unto the lowly. Experience is the one characteristic that is difficult to tell but experience can teach us how to be a successful! 

FOUR SUCCESSFUL ENTREPRENEURS

NO. 1 : TAN SRI SYED MOKHTAR AL - BUKHARY

Name              : Tan Sri Syed Mokhtar Al- Bukhary
Age                 : 64 years
Education       : SPM
Start business : 19 years (sale of cattle and buffalo)
Wealth            : RM1,425 Million
                         7 richest in Malaysia
                         32 richest in Asia
Tan Sri Syed Mokhtar al-Bukhary is that many entrepreneurs donate and do a lot of charity work.

 Life Background 

Tan Sri Syed Mokhtar was born in Alor Setar, Kedah in 1951. His family originated from Hadhramaut, Yemen. Before deciding to live in Kedah, his father traveled to Central Asia for trade. Next, his father goes to Thailand. In the mid-40s, then the parent Tan Sri Syed Mokhtar decided to settle in Alor Setar, Kedah. In 1946, his father get married.Tan Sri Syed Mokhtar has seven siblings and he is the third child. Tan Sri Syed Mokhtar live in conditions of deprivation and even wooden house located in the Kampung Hutan Keriang not have a bed, table or chair. This led him difficult to assess.Nevertheless, it certainly happens every silver lining. The situation is also encouraged him to start free tuition classes as one welfare program under al-Bukhary Foundation established to contribute towards welfare. Currently, 15,000 students benefited from the program's tuition.

Start a Business

In 1970, his father's livestock business in decline due to the outbreak of foot and mouth. The epidemic has spread across southern Thailand, Kedah and Perlis. All livestock die down. Since then, Tan Sri Syed Mokhtar took over his father's business and made the decision to no longer engage in farming. He began selling the meat on a small scale.

Actually, He went from town to town around Alor Setar to buy unsold meat. He then wrap the meat with ice and sell it back to Bumiputera businessmen and restaurants around Alor Setar. He was successful in that business. The success of his confidence to develop themselves in the business world.

Business of selling meat, he shifts to the transportation business. In 1972, he managed to get a permit for four lorries Class A. He received assistance loan of RM110,000 from the MARA he used to buy two lorries Mercedes 911LS.

Actually, a Chinese businessman offering a sum of money for the remaining two non-use permit. Tan Sri Syed Mokhtar refused and handed it back to MARA permit. After buying two trucks, Tan Sri Syed open transport company called Sentosa Transport Company and appoint the clerk of China as the company's manager.

Tan Sri Syed Mokhtar using truck-lorry to start rice business. Vehicle Sentosa company still exists to this day and has more than 40 lorries. 

Establish Companies 

In 1974, Tan Sri Syed Mokhtar buy a house first shop in Jalan Telok Wan Jah under a hire purchase agreement with the UDA or Urban Development Corporation.Subsequently, in 1975, he established the company to apply for a trading license Shah and rice from the National Rice Board which is now known as Bernas. Tuah cockerel's legs, good luck man who knows. He managed to get a contract for the supply of rice to the FELDA, MARA Senama, Pernas Edar and also Sergam Sdn. Bhd., A subsidiary of Johor State Economic Development Corporation.After successfully with the Company Shah, he set up a joint venture with two Chinese businessmen, namely Ng Ghiak Gee and Chua Chong Tan. Ghiak Gee is rice traders while Chong Tan also rice millers.In a joint venture, Tan Sri Syed Mokhtar holds 52 per cent stake while Ghiak Tan Chong Gee and each 32 percent and 16 percent. Business venture named Bukhary Sdn. Bhd. it began operations on July 15, 1976, at his office in Jalan Telok Wan Jah. 

NO.2 : DATUK JIMMY CHOO

 

 Name  : Jimmy Choo

Life Background

His real name is actually Jimmy Chow. Registrar had mistakenly spell his name on the birth certificate Jimmy Choo Jimmy Choo name that was known. He was born in Penang, Malaysia in 1961 in a family where his father run the business of making shoes.
 He attended Primary School and completed his studies Shih Chung in six. He helped his father and successfully produced the first shoe at the age of 11 years. He continued his studies in the field of manufacturing shoes and fashion in London.After graduation, he tried to open a shoe store with the hiring of a former hospital abandoned. He endured four years of disappointing sales of its shoes as very sad. After four years of hard work, his designs have coverage in Vogue Magazine, a famous fashion magazine in the UK. Jimmy Choo name became known. But he still frustrated because even received media coverage sales continued to decline.
 
Pre Start Up Business
 
Jimmy Choo get early exposure of shoe-making techniques from his father who was a shoemaker full time. He attended Primary School Shih Chung and his learning expire in six. He helped his father and successfully produced the first shoe at the age of 11 years. He m connector studies in the field of manufacturing shoes and fashion in London. His father suffered for the first year of study, while he had to bear his own for 3 years with part-time work as a cleaner at the restaurant and also in the shoe factory.

During Start Up Business
 
After graduation, he tried to open a shoe store with the hiring of a former hospital abandoned. He endured four years of disappointing sales of its shoes as very sad. After four years of hard work, his designs have coverage in Vogue Magazine, a famous fashion magazine in the UK. Jimmy Choo name became known. But he still frustrated because even received media coverage sales continued to decline. Four years had passed when the late Princess Diana was pleased with his invention thus afford it. Since that day, she immediately fell in love with Jimmy Choo designs.

After Start Up Business
 
Name Jimmy Choo continues to surge in the international arena. Clients included Natalie Imbruglia and Katie Holmes. Jimmy Choo shoes also began to appear in major Hollywood films like The Devils Wear Prada (Meryl Streep) and In Her Shoes (Cameron Diaz). Jimmy Choo was awarded with the title 'Datuk' by the Sultan of Pahang on its success in the field of fashion. Jimmy Choo was awarded the title of 'Professor' by the University of the Arts London for his contribution in the field of fashion. He was the first Malaysian to be awarded the "Order of the British Empire" OBE (Knighthood) by the Queen of England, Queen Elizabeth II in 2002. Awarded Degrees Pangkuan State Secretariat of the Speaker of the State of Penang which also carries the title Dato '. He retired in 2006 and sold its shares up 50 percent.

NO.3 : ROZITA IBRABIM

Name                        : Rozita Bte Ibrahim
Place of birth            : Sungai Besar, Selangor
Model                       : Boon Siew Honda
Father Occupation    : Teacher Religious School
Occupation               : Housewife
Number of Children : 5 People
Siblings                     : oldest of 6 siblings

Background

Rozita Ibrahim is a classic example of poor life and trouble to trouble, but finally achieve success through Sendayu Tinggi, the company that he founded. Allegedly, a mother and rubber tappers can change his life and empire building fast that millions of Ringgit and provides an opportunity to work and trade to others.

Biggie for her self, not easy to achieve a level now enjoyed. Bay bay much life and my life had been facing before the Sendayu Tinggi book with glory. Crude at age 18, he also had to marry and divorce and children who grew up together in raising the children. More horror again, one of their children fall ill and die without proper treatment.

At the time of difficulty, various work fields of work to support themselves and their families, but the results are meager. Finally, in desperation, he spent several hundred Ringgit will begin the formulation of herbal health. To test the effectiveness of the product, it can add their own expense and try his products named Sendayu Tinggi.
Now, all is history. On this day, the product is between Sendayu Tinggi products often become the focus of people in Malaysia. In fact, producing products of Sendayu Tinggi now have a place in the market, including outside Brunei, Singapore, and many more. In 2005 there were only 2,000 more legitimate dealers. Some distributors around Kuala Lumpur  Sendayu Tinggi also said sales to hit RM1 million per month.

Rozita admit that life is enjoying at present is the result of perseverance against all odds and hardships over the years.

Business Development

Rozita Ibrahim of Sendayu Tinggi is a classic example of rag-to-riches story in Malaysia. No one would have expected a widow, a single mother and a rubber taper can change her life around and built a multi-million Sendayu Tinggi empire and provide jobs and opportunities for many others.

Many had underestimated how the power of desperation can change the outcome of one's life.

For Rozita, reaching her current status as a millionaire did not come easy. She had to pay heavy price before being successful in her Sendayu Tinggi business and her life. She was married at a tender age of 18 and had to undergone painful divorce while raising her children. Worse, one of her very own kids was paralyzed and sick and passed away without her being able to afford a proper treatment to her child.
 
She tried, without fail to work in different fields in order to support her life. Finally, out of desperation, she started some herbal formulation using a few hundred ringgits as her initial capital. In order to test her own formula, she put more weight and tried to bring it down using her formulation.

Today, her very own health formula based on traditional herbs and plants, Sendayu Tinggi is one of the most talked and an envied cosmetic brand in Malaysia with its distributorship covering Malaysia, Brunei and Singapore and expanding. As for 2005 it is said that Sendayu Tinggi has more than 2000 authorized distributors. It is also said that some of Sendayu Tinggi distributors in Klang Valley make over RM1 millions in monthly revenue.

Rozita admitted the life she is currently enjoying is as a result of sheer determination, hardworking and never say die spirit. Her weeping moments are over and now is time for her to reap the profits of her past effort.

NO.4 : DATO’ ALIFF SYUKRI KAMARZAMAN 

 

Name              :Dato’ Aliff Syukri Kamarzaman 

Birthday          : 03 April 1987 

Place of  Birth : Felda Kechau ,kuala lipis, Pahang.

Background

Dato 'Aliff Kamarzaman Shukri, who was born on April 3, 1987 in Felda Kechau, Kuala Lipis, Pahang. He was moved and educated at the Sekolah Kebangsaan Sunagi Besar, Selangor later enrolling at Telok Gadong Klang High School. After that he was studying at the School Pondok Pasir Growing Kelantan. After graduating from school hut, he continued his studies in integrated school-Syakirin, Shah Alam until level 5 and continuing education to Taylor Collage.

Organization Of Company

D'Herbs Healthy Marketing was established in September 2010 in which we operate only in lots of shops on the 2nd floor with only one employee and has 4 main products Foundation, slimming products, drinks Women's Health and Treatment Lipstick Bibir.Dan now we move a step forward forward with almost 90 new product lines with a total of 35 staff who helped launch the company trip.

Starting with only operates at level 2 we have moved in the store lot and had hired two lots of shops to launch a business and make it easier for all business partners deal. Now D'Herbs has become a brand that has gained a place in the hearts of consumers either in Malaysia, Singapore and Brunei, and we also aim to become one of the famous cosmetic brand in Malaysia and neighboring countries, and our goal until the whole world.